Aldean Reed

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  • Visitation- Friday Feb 26th from 10-12pm

    • Heritage Funeral Home (4800 S 84th St, Greenfield)

  • Funeral Service- Friday Feb 26th at 12pm

    • Heritage Funeral Home (4800 S 84th St, Greenfield)

Click here to view the service held for Aldean Brown Reed on Friday, February 26, 2021.


Aldean Brown Reed affectionately known as Dean was born on November 16, 1938 in Winston,
MS the youngest of nine children. She lived in Mississippi until the age of 16 at which time she
moved to Milwaukee, Wisconsin. She attended North Division High School.

In Milwaukee she met Mr. Jesse Reed and was united in Holy Matrimony on February 22, 1958.
This union was blessed with three children Sylvia, Jerome, and Jesse Reed. Later in life Dean
decided to expand her family by opening her home to two little girls Amalia and Laura

Dean loved her family and having them around her as much as she possibly could. She instilled
in them the art of negotiation, creativity, perseverance, and one of her personal mottos was “it’s
not personal it’s about business”. Dean used her resources to help out anyone she could as
she had a passion for helping others and it showed through countless acts of kindness
throughout her life.

After leaving high school Dean took a job at American Linen. She then stayed at home to take
care of her children. While making the decision to go back into the workforce she decided to
venture into a variety of sales positions (Allstate – Insurance Agency, Coventry Jewelry
Consultant, Pots and Pans, etc…). And I am sure you all can think of many more.
Dean went on to start her own businesses and it wasn’t long before she demonstrated to be an
astute business woman. She started Reed’s Groceries and Never Better Hosiery as a joint
venture alongside Mr. Jesse Reed. The Never Better Hosiery business gave Dean the
opportunity to open up Naughty & Nice Lingerie. She went on to partner with Loves Liquors and
then an opportunity came for her to open up a lingerie shop in downtown Milwaukee called
Sweet & Sassy Lingerie.

Dean went on to be a drug and alcohol counselor at several organizations within the Milwaukee
area. This put people in her path to help her start Uniquely Different Cleaning Services. Her last
venture was Platinum Security. Where she was the first woman and first African American
female in Wisconsin to have a security company. This opportunity is where she employed over
100 people and was very successful.

Dean was preceded into eternity by: her mother Lula Bridges, father Wesley Brown, brothers
Emmet Carter, Otha Brown, Rev Buster Brown, Quincy Brown, James Brown, Walter Brown and
Al Brown. Her sisters Mrs. Ollie Sanford, Ms. Nellie Kidd, Mrs. Lena Triplett, her son Jesse
Reed and Daughter Amalia Alexander.

She leaves to mourn her loss and cherish her memory two daughters Sylvia Reed of
Milwaukee, WI Laura Alexander of Houston Texas, one son Jerome Reed of Powder Springs
GA. Recently connected sibling Sophia Windom and Family. Eight grandchildren, Damar
(Tawona) Reed of Milwaukee, WI, Denna (Jeron) Triggs of Phoenix Arizona, Delta Reed of
Milwaukee, WI, Davon Reed of Milwaukee, WI, Jessica (Tim) Duran of Yuma, AZ , Howard Ellis
and David Whitfield of Houston, Texas; Luna Reed of Powder Springs, GA, 18 great-grandchildren, 1 great-great-grandchild and a host of God’s children, nieces, nephews, friends and coworkers.


  1. Sophia Windom February 22, 2021 at 7:54 pm - Reply

    You will be greatly missed sister, I thank God for having you in my life. Your youngest sister Sophia

  2. Tuniscera Windom February 23, 2021 at 7:09 am - Reply

    You are truly missed Auntie Aldean 🕊

  3. Leon Williams February 23, 2021 at 11:06 am - Reply

    I first give GLORY to GOD 🙏 for Dean and Jessie helping me to become a better father.

    Dean had so much patience, which is how she made us all better 😇

  4. Mrs. Dorothy Phillips February 23, 2021 at 3:05 pm - Reply

    Aunt Dean…none like her….she was giving and gracious..she loved her family and friends..SHE WILL BE MISSED! Niece Dorothy.

  5. Dorothy L Reel February 23, 2021 at 9:00 pm - Reply

    Silva I’m so sorry for your loss. My condolences goes out to you & your family. I’m always here if you need me. Your loving friend Dorothy Reel

  6. Kyle Warren February 24, 2021 at 4:00 pm - Reply

    Aunt Dean,
    I have been in tears for some time knowing how much of an inspiration and impact you had on my life. You will always hold a special place in my heart. I Love You. We will celebrate a life that was worth living and more importantly, a life worth being apart of. Until we meet again Aunt Dean.

    Love Kyle

  7. VALERIE ROWE February 25, 2021 at 9:13 am - Reply

    My heart is heavy, but knowing you are with our Heavenly Father brings me great joy. I will always remember the good times we shared. You was my great inspiration. You will always have a special place in my heart. I will miss you deeply. Love your niece Valerie Rowe

  8. Angela Mathis February 25, 2021 at 1:14 pm - Reply

    Jerome, my deepest condolences on the passing of your mother. I cannot even imagine the pain you and your family are going through right now but I want you to know I am praying for you and your family during this difficult time. Although it is hard today to see and think beyond the sorrow, may thinking back over your treasured memories bring you comfort.

  9. DILLARD EARL KELLEY JR February 26, 2021 at 12:23 pm - Reply

    Thank you MS. Reed for the love and nurturing you shared with me. Your family made an impact in my life. I’m sure I speak for many. Rest now and know that you are loved.

  10. Leah Ferguson February 26, 2021 at 12:46 pm - Reply

    Aldean was one of my dearest friends. I will miss her ❣️

  11. Nita Jennings February 26, 2021 at 5:07 pm - Reply

    Our heart goes out to our family in Milwaukee. Dean was a beautiful person always dressed nice, always smiling and kind to everyone. We will miss you so much. Now is your time to rest.
    To all her children/family, May God be with you all in these times. Keep the Faith, hold your head, and continue trust in God. Be there and love one another as God would have us to do,
    I love you very much family, continue to be safe and take care.

  12. Anne Tally-Saunders February 27, 2021 at 8:37 pm - Reply

    To my Aunt Aldean,
    You were the last surviving relative on my mother’s side of the family. If there was anything that I or my family could have done to make your transition easier, we most certainly would have done it as you were always there for me and any member of my family.

    You were the Baby Aunt and You were the light and joy of our family; always trying to help others and always, always trying to do the right thing for family; yours, mine; it didn’t matter. You always wanted to help and be of assistance.

    Rest well, Sweet Aunt, and know that you were loved and will be greatly missed.
    Your niece
    Anne & Family

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